As a very inactive JW, my 2 cents on this whole JW TV thing is that the Society has to keep up with the times. Lets face it, we live in the digital media age, where tablets and smart phones rule the universe. The younger generation will have known nothing else but internet media and Social Networking sites. I think they have no choice if they want to stay relevant. In my opinion, I don't think they will become anything like The 700 Club or the like, I think it will just be more of an "educational" platform for them to reach more people. I think folks on here are making too much of it. I too grew up in the 70s and 80s and also remember when the internet first arrived in the 90s as an adult, and I remember thre JW's being so cautious about using the internet, and later Social Networking sites, stating that it could become an "addiction". They have definetely done a switch-a-roo here, but like I said, I think it will just be a glorified meeting/ assembly style format.
I guess we all just hide and "watch"